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<< Chelsea closing in on Zhirkov
London, England (Sportsbook Betting Lines) - Reports suggest Chelsea is on the verge of sealing an $30 million deal to acquire CSKA Moscow winger Yuri Zhirkov. Sportsmail is reporting that Blues owner Roman Abramovich has agreed a deal with CSK

<< Brazilian Melo extends deal with Fiorentina
Florence, Italy (Sportsbook Betting Lines) - Brazil midfielder Felipe Melo has pledged his immediate future to Fiorentina by signing a one-year contract extension which ties him to La Viola until the summer of 2013. The 25-year-old has been li

<< Yankees acquire Hinske from Pittsburgh
Bronx, NY (Sportsbook Betting Lines) - The New York Yankees have acquired utilityman Eric Hinske and cash considerations from the Pittsburgh Pirates for a pair of minor leaguers. Hinske appeared in 54 games for the Pirates this season and was b

<< Los Angeles clinches playoff berth
Carson, CA (Sportsbook Betting Lines) - The first-place Los Angeles Sol have become the first team in Women's Professional Soccer to clinch a playoff spot. The Sol's 4-0 win over the Chicago Red Stars Saturday, combined with the Saint Louis Athleti

Barca's Xavi would not want Ronaldo >>
Barcelona, Spain (Sportsbook Betting Lines) - Barcelona midfielder Xavi has blasted incoming Real Madrid ace Cristiano Ronaldo, saying there would be no room for him at the Camp Nou. Ronaldo is set to complete a world record $132 million

Safina, Serena, Venus reach Wimbledon semis >>
Wimbledon, England (Sportsbook Betting Lines) - Top-ranked Dinara Safina, two-time champion Serena Williams and five-time titlist Venus Williams were quarterfinal winners Tuesday at Wimbledon. Fourth-seeded Russian Elena Dementieva also won on Tuesday, a

Jeter still leads AL All-Star balloting >>
New York, NY (Sportsbook Betting Lines) - New York Yankees shortstop Derek Jeter remained the overall leader among American League players in fan balloting for the 2009 All-Star Game. Jeter, who surpassed Tampa Bay Rays third baseman Evan L

Blues extend qualifying offers to Crombeen, five others >>
St. Louis, MO (Sportsbook Betting Lines) - The St. Louis Blues have extended qualifying offers to six players, including forward B.J. Crombeen. Crombeen, claimed off waivers by St. Louis from Dallas last November, played in 81 games last season, h

SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

To visit this sports book go to MySportsbook.com for all your football betting needs.

Super Bowl XLIII Betting Odds

Super Bowl XLIII is now set, the Arizona Cardinals and the Pittsburgh Steelers will meet each other on February 1st in Tampa's Raymond James Stadium to battle it out for the coveted Lombardi Trophy. The game kicks off at 6:00pm ET on NBC with announcers Al Michaels and John Madden covering the on-field action. Super Bowl XLIII betting odds at online bookmaker MySportsbook.com have the Steelers listed as an early -6.5 against the spread favorite.Super Bowl XLIII Betting Odds

Pittsburgh earned their passage to the big game by beating their division rival, the Baltimore Ravens, 23-14 in yesterday's AFC Championship Game. The Steelers jumped on Baltimore early, building a 13-0 first half lead, and never let up on their way to a fairly easy win. Although the Ravens did close to within two points in the fourth quarter, it never appeared as if they had enough offense to pull off the upset.

The Steelers dominating defense held Baltimore to a total of 198 yards while allowing them to convert just three third downs in 13 attempts. Pittsburgh also forced quarterback Joe Flacco into three interceptions, one of which safety Troy Polamalu returned fourty yards for a touchdown.

The Cardinals, by far the playoff team with the longest odds to reach Super Bowl XLIII, did so yesterday with a 32-25 upset of the Philadelphia Eagles in the NFC Championship. Arizona charged out of the gates and built a 24-6 halftime lead that had the Eagles venerable defense reeling. Quarterback Kurt Warner and wide receiver Larry Fitzgerald did most of the damage, connecting on three first half touchdowns.

Arizona, however, could not sustain their momentum and the Eagles took a 25-24 with 10:45 left to play in the fourth. The Cardinals, with the franchise's first Super Bowl appearance hanging in the balance, mounted a fourteen play, 72 yard touchdown drive that consumed 7:52 off the clock. Warner hit running back Tim Hightower on a short screen for the go-ahead, game clinching score that will forever live in Cardinal infamy.

MySportsbook.com's Super Bowl XLIII Betting Odds:

Pittsburgh Steelers -6.5 (-110), Over 46.5 (-110), -260 (Money line)

Arizona Cardinals +6.5 (-110), Under 46.5 (-110), +220 (Money line)

Matt Foust won both of his conference championship plays yesterday and he is ready to serve up plenty of Super Bowl action. Each individual play costs $15.00, however, MySportsbook.com recommends purchasing Matt's NFL Playoff Package which includes all of Matt's Super Bowl props and picks from just $45.00.

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